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Description
The core design challenge was to create a visual identity and e-commerce experience that bridged the precise science of roasting with the welcoming warmth of the cafe. This was achieved by developing a sophisticated, minimalist aesthetic utilizing a rich palette of Charcoal Greys, Warm Creams, and Deep Browns. The website's editorial layout, powered by CSS Grid, highlights high-quality product photography while seamlessly prioritizing content hierarchy. Typography blends a classic serif for sophisticated headers with a clean sans-serif for readability, reinforcing the "craft" focus. By ensuring a mobile-first approach and dedicating space to ethical sourcing stories, the design delivers an engaging, authentic, and functional platform for both national e-commerce growth and local community engagement.